I frequently give presentations on the significance of social media, and strategies for business adoption and use. Gary Vaynerchuk, author of "Crush It" and "The Thank You Economy" gives similar presentations, to larger audiences.
I met Gary at South by Southwest a few years ago; he's a serial entrepreneur, now a social media consultant to large brands; he mastered social media through running, among other things, a wine business. I find Gary's style a bit sleazy, but I appreciate his knowledge and delivery, and he's got social media dead-on right. In this presentation, he is more direct and clear than I've ever seen him.
Highlights (I'm liberally paraphrasing here):
- Social search will overtake SEO.
- Near-field communication (NFC) will again transform how we do business; your mobile phone will deliver location-related offers based on recommendations and activity from your trusted social network.
- Nobody cares about privacy, and in related news, without privacy everybody finds out what you're up to, so be good, ethical, and add value.
- He nails the Inc. 500 crowd for not monitoring the social dialog for their brands.
- He dismisses the notion that we need to prove the ROI of social, then turns around and shows that demonstrating ROI is more possible with Social than with other forms of advertising/marketing.
- This is a culture shift, and buckle your seat belts, because there will be many more, coming at us faster.
I find myself evangelizing social media a good bit, and I was gratified to learn that Gary runs into the same misconceptions and arguments against social media that I do. I jammed on hearing Gary address many of the same objections and misconceptions.
I'm indebted to Jennifer Navarrete for making sure I didn't miss this.
- If you're offended by profanity, give the clip a miss, it's got the f-bomb and several other curse words.
- It's long. But I found it worth listening to the whole thing. The end is particularly good, so if you're going to bail out, listen to the last Q&A.
Let me know what you think. Have you read his two books? Thanks to Jennifer Navarrete for pointing this out to me - I'm grateful!
If you need this kind of talk delivered to a business audience – minus the profanity – I'd love to hear from you.