I'd like to thank one more time our excellent presenters Jennifer Ramirez-Jasiczek (@regalaffair) and Jennifer Navarrete (@epodcaster). February's Firecat First Friday Coworking & Brownbag session Event Planning & Promotions Using Social Media Tools was one of the most popular to date.
If you missed February's session, be sure to put First Friday noon on your calendar now. March's topic is "Going Mobile: Smart Phones, Texting, Mobile Browsing and the iPad."
Recap of the February 2010 Firecat Coworking & Brownbag
Jennifer Ramirez-Jasiczek's images of the amazing events she puts on were very inspiring, and it was big news to me that brides are in favor of Tweeting their wedding goings-on. I think of a wedding as a more private, less public affair - but my own wedding predates Twitter, and even eMail, so what do I know? I do hope someday to attend one of the 4-5 event gigs she accepts each year. They look amazing!
And I think we've proven once again that Jennifer Navarrete delivers more juicy, useful info in less time than anyone we know. The suggestions and apps flowed thick and fast, but I've documented here just a few she mentioned:
Social Media Event Promotion Sites
If you want lots of word-of-mouth help driving attendance to a public event, put it in ALL the free listing places. Different people congregate in different social media spaces; her recommendation was to hit them ALL.
- EventBrite (you folks used this to RSVP to the Firecat Coworking session; it supports ticket sales through multiple payment methods, emailing attendees with more info, etc.)
- Upcoming (popular for nonprofit events, particularly, and well sorted by special interest categories)
- eVite (easy to track and share attendee lists and RSVPs)
- LinkedIn Events (for professional seminars, networking, etc.)
- Twtvite (especially helpful when your crowd are Twitterholics)
- Facebook Events (since so many people use Facebook socially, has great reach)
- An Event-specific Blog site using a blog platform such as WordPress
Other Social Media Apps Useful for Events
- UStream.tv for live streaming and after-event archive
- Blip.tv to upload for viral sharing and then embed a player in your blog or webpage
- SlideShare.net to upload and share PowerPoint or Keynote slides, similar to YouTube
- YouTube you all know what this is, right?
- TweetChat to display Tweets using a particular hashtag, updated in real time
- Twitterfall like TweetChat but has a presentation mode and sophisticated filtering
As promised, here is Jennifer's own Event Planning Checklist.
Anatomy of an Event using Social Media
- Create hashtag for event.
- List event on all online event sites (include hashtag).
- Create audio/video/blog/photo content in advance of your event
- Interview Speakers/Vendors
- Take folks on the journey as your team preps for event
- Empower your staff/volunteers with tools and training
- Live stream video. Live stream audio. Live stream, period.
- Use aggregation tools to highlight tweets during event
- Remind folks to use hashtag
- Create opportunities to have "staged" interviews with speakers and/or attendees.
- Allow for serendipity and be prepared to capture those moments
- Remember existing event is a great opportunity to bring awareness to the next event (can be done during or post)
- Wrap up content and let attendees (virtual/real) know where they can find aggregated content. (blogs, tweets, audio, video, photos)
- Direct potential donors/sponsors/clients to all archived content created at this event.
Do it all over again.
Don't forget to put First Fridays at noon on your calendars. Sign up for eMail updates on Firecat Studio's website if you want reminders delivered to your inbox.
See you next month! If I've forgotten anything, or if you have suggestions for future coworking and brownbags, let me know.